Humbie Hub a shop, eatery, post office, business units and more…
The local post office was on its last legs and threatened with closure but some extraordinary local people recognised how much they valued this place. Generosity and a vision for the future changed the script. I devised an identity inspired by the copper beech hedges typical of this particular part of East Lothian and its is now deployed across everything from mugs to window blinds and cycle vests.